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Cell Works Group, Inc. Privacy Policy

Last Updated: February 26, 2024

Cell Works Group, Inc., together with its wholly owned subsidiaries, (collectively,  “Cellworks”, “we”, “us” or “our”), are committed to safeguarding the privacy and personal information of our customers and business partners. We have created this privacy policy (“Policy”) to comprehensively inform individuals about our privacy practices and to demonstrate our firm commitment to privacy. This Policy describes how we collect, use, disclose, transfer, store, retain or otherwise process your personal information while performing our business activities, which includes the administration of the Cellworks websites and their sub-domains, including (collectively, the “Website,” and together with our business activities, our “Services”). 

When we refer to “you” or “your,” we mean the person about whom we collect personal information or data. If the person accessing the Website does so on behalf of, or for the purposes of, another person, including a business or other organization, “you” or “your” also means that other person, including a business organization, if applicable.

We provide our Services to businesses and individual consumers. Therefore, the data that we collect is regarding businesses and individual consumers. We may collect personal information about you when you visit our Website, if you sign-up to receive our marketing communications, if we provide our Services to a company that you work with, or if you are a sole proprietorship and you engage with our Services.

Please read this Policy carefully.

Our Policy includes:

General Disclosures

1.   General Disclosures

2.   What Information We Collect From You And For What Purposes

3.   Your Information That We Receive From External Sources

4.   When And With Whom Do We Disclose Your Information

5.   Personal Information Relating To Children

6.   How Long We Retain Your Information

7.   Marketing And Promotional Communications

8.   Links To Other Websites

9.   Security

10.  U.S. Data Subject Rights

11.  Changes To This Privacy Policy

12.  Contact Us

This Policy is supplemented by our:

International Privacy Policy

Cookie Policy

HIPAA Notice


Please note that by engaging with our Services or by visiting our Website, your personal information is being stored and processed in various countries around the world, including the United States, where our data center and servers are located and operated. The countries where we store and process your personal information may not have privacy laws that are as strong or comprehensive as the privacy laws in your own country. Your personal information may also be stored in a multi-tenant cloud environment hosted by our service providers

If do not wish to allow the collection and storage of your personal information by this Website outside of your country of residence, you should not use this Website and you should opt-out of the collection of cookies by following the guidelines in our section titled “How to Control Cookies” in our  Cookie Policy.

This Policy sets forth our data policies and practices for the United States. Depending on your country of residence, applicable privacy laws may provide you with a right to additional disclosures as well as special consumer rights with regards to your personal information.  

Please note that our collection or use of your personal information may be governed by a separate privacy notice. Our uses and disclosures of protected health information governed by the Health Information Insurance Portability and Accountability Act are explained in our HIPAA Notice.

This Policy applies only to our Website and Services, and not to other companies’ or organizations’ websites, mobile applications and services to which we link. We are not responsible for the privacy practices or the content of other websites, including any websites that may indicate a special relationship or partnership with us (such as co-branded pages or “in cooperation with” relationships). We do not share information we gather with other websites or any other entities or individuals unless such sharing is disclosed to you in advance through this Policy. Other linked websites, however, may collect personal information from you that is not subject to our control. To ensure the protection of your privacy, always review the privacy policy of the websites you visit. 


What personal information do we collect, and through what methods?

In the course of performing our Services, we collect a variety of different kinds of personal information from a variety of different people. What information we collect and the purposes for which it is collected will depend on the context of our activities or the Service that is being performed. Therefore, just because this Policy lists a particular data collection practice does not mean that we have necessarily collected that data from you.

As a general rule, we will only collect this information directly from you unless we state otherwise in the section titled Your Information That We Receive From External Sources.

We collect personal information about our website visitors and actual or potential suppliers and customers. We may collect information from you directly (e.g., when you contact us through one of our Websites or sign up to receive our newsletters), automatically (e.g., through the use of cookies and trackers when you visit our Websites), or from other sources (e.g., through our vendors or analytics providers).

When you access the Services, we may collect the following categories of personal information directly from you:

  • Contact information, such as your name, postal address, email address, and telephone number (each, whether associated with you in your personal or professional capacity);

  • Authentication data, such as username, password, password hint(s), and other similar authentication information necessary to verify the identity of registered users;

  • Professional details, such as job title and organization; and 

  • Other information you provide, such as information you provide in emails and other communications that you send us or otherwise contribute (e.g., customer support inquiries). Please be aware that information you post on public parts of our website may be visible to anyone.

We or our service providers may collect technical information automatically from your computer or mobile device over time and across different sites through the use of cookies or similar tracking technologies. A cookie is a small text file that can be placed on your computer’s hard drive with your permission. Cookies help analyze web traffic and let us know when and how you visit a particular site. Cookies allow web applications to respond to and tailor your experience with our Websites according to your individual preferences and to remember those preferences for the next time you visit the Websites. A cookie does not give us access to your computer or provide any information other than the data you choose to share. The personal information we may obtain through cookies includes:

  • Unique identifiers, such as IP address, browser type, operating system, the pages you view on the Websites, the pages you view immediately before and after you access the Websites, and the search terms you enter on the Websites, Internet, or other electronic network activity information;

  • General location data; and

  • Inferences drawn from the above categories.

For additional information regarding how we collect, process, and disclose personal information in the context of cookies, view our Cookie Policy.

How do we use the personal information we collect?

We may use your personal information for the following purposes:

  • Identification and authentication: We use your identification information to verify your identity when you access and use our Services or otherwise engage with us, and to ensure the security of your personal information. This is necessary to provide the requested service.

  • Communications: We may respond to and communicate with individuals and healthcare providers about requests, questions, comments, products, and services. 

  • Business operations: We process your personal information to provide the Services that you request and relationships with our actual and potential suppliers and customers. We use personal information to operate, evaluate, and improve our business, including developing new products and services; determining the effectiveness of the company’s sales, marketing and advertising; and performing accounting, auditing, billing, reconciliation, and collection activities.

  • Service improvements: We analyze usage information, including site analytics, to continually improve the user experience.

  • Customizing your experience: : We may use your personal information to improve your experience of the Services, such as by providing interactive or personalized elements on the Services.

  • Marketing: We may use your personal information in accordance with your preferences to build a profile about you, to understand your preferences, and to help determine which marketing materials would be of interest to you and your patients.

  • Exercising or protecting rights: We may use your personal information to exercise or protect our legal rights, or the rights of you or a third party, where it is necessary to do so, for example, to detect, prevent, and respond to intellectual property infringement claims or violations of law.


We also may obtain your personal information from third parties and sources, such as web-hosting providers, analytics providers, and advertisers. In some cases, these third parties collect information on our behalf as our processors or service providers. In other cases, we collect information from third parties based on the account or privacy settings that you have established with those third parties. The information we collect from other sources may include any of the types of personal information listed above.


We currently do not sell your personal information and have not sold your personal information in the past 12 months.

In the course of our business we may disclose your personal information to others. We will only disclose your information with the following service providers or other external entities under the circumstances described below and solely to the extent that it is necessary to accomplish the goal and purpose of the disclosure. Therefore, we may disclose your personal information:

  • To our database hosting vendors.  Like many organizations, we utilize cloud databases to host our data, including your personal information, so that we can effectively and safely operate the Websites and perform our Services.

  • To our auditors We may be subject to audits from a number of entities as well as due to our own internal auditing policies. In order to accomplish an effective audit, we must provide information, which may include your personal information, to external auditors.  We always ensure that your information is safely disclosed and stored and that auditors can only use your information for the purposes of completing an audit.

  • To our organizational service providers.  We may utilize a variety of service providers to facilitate our performance of the Services. For example, we may partner with companies to process secure payments, fulfill orders, optimize services, send newsletters and marketing messages, support email and messaging services, and analyze information. These service providers may include advertising agencies, technical support, or website analytics providers, which will use your personal information only in the ways described in this Policy.

  • To individuals or entities you authorize.  We may disclose your personal information to individuals or entities at your direction

  • Our affiliates.  We may share your personal information with our affiliates for the purposes of administering our business and providing our Services.

  • In corporate transactions.  We may share all or part of your personal information with other entities in connection with the sale, assignment, merger, or other transfer of all or a portion of our organization or assets to such entities (including due to a sale in connection with a bankruptcy). We will require any such purchaser, assignee, or other successor organization to honor the terms of this Policy.

  • For legal purposes.   We may disclose all or part of your personal information to courts, litigants, regulators, arbitrators, administrative bodies, or law enforcement when we have reason to believe that disclosing this information is necessary to resolve actual or suspected claims. We may also disclose your personal information in order to identify, contact, or bring legal action against someone who may be violating any agreement with us or may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of the Website, or anyone else that could be harmed by such activities. We may disclose information in response to a subpoena, or search warrant, in connection with judicial proceedings or pursuant to court orders, legal processes, or other law enforcement measures. We may disclose or access personal information when we believe in good faith that the law requires it to establish our legal rights or to defend against legal claims.


The Children’s Online Privacy and Protection Act (COPPA) regulates the online collection of information from persons under the age of 13. It is our policy to refrain from knowingly collecting or maintaining personal information relating to any person under the age of 18. If you are under the age of 18, please do not supply any personal information through the Website. If you are under the age of 18 and have already provided personal information through the Website, please have your parent or guardian contact us immediately using the information provided under  Contact Us  so that we can remove such information from our files. Please delete all Cellworks-related cookies and restrict the further collection of cookies using the methods outlined in the section “How to Control Cookies” in our Cookie Policy.


We retain your personal information for as long as necessary to carry out the purposes set out in this Policy unless a longer retention period is required by applicable law. To determine the appropriate retention time for your personal information, we consider the amount, nature, and sensitivity of personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve these purposes through other means, as well as applicable legal requirements. In some circumstances, we may anonymize personal information so that it may no longer be associated with an individual, and in such cases, we may use that anonymized information without further notice to you and outside of this Policy (because once anonymized, it ceases to constitute personal information).


You may opt-out of receiving marketing and promotional messages from us if those messages are powered by us, by following the instructions in those messages. If you decide to opt-out, you will still receive non-promotional communications that are necessary for the performance of our Services.


This Website has links to other websites. Once you link to another site, you are subject to the privacy policy of the new site and its operator. We encourage you to carefully review the privacy policy of each entity to which you provide information.


We implement technical and organizational measures to maintain a level of security appropriate to any risks presented to the personal information we process. These measures seek to ensure the ongoing integrity and confidentiality of personal information. Please note that no security measures can be 100% secure; however, we evaluate and test our chosen measures on a regular basis to protect your personal information in accordance with this Policy and applicable law.


There are a number of U.S. states that provide specific consumer rights to residents of those jurisdictions regarding personal information. This section of this Policy describes the rights available to those individuals who are entitled to them. For more information, or to request to exercise your data rights, please use the information provided under Contact Us .

Not all individuals about whom we possess information will have access to these rights, and we may not be able to provide these rights to everyone due to legal and jurisdictional limitations. We may not be able to comply with your request for a number of reasons, including:

  • you do not live in a state that grants you the specific right that you have requested;

  • the information that you’ve requested is not subject to the regulation that grants you the right to make a request in relation to your personal information;

  • we are prevented by law, regulation or rule from complying with your request;

  • we are not able to comply with your request without incurring a disproportionate burden or expense; or

  • if complying with your request conflicts with the integrity of our Services or the ability to administer our Website, perform our Services, administer our business and related relationships or establish, defend or administer legal claims.

If any of the above reasons apply, we will let you know in our response to your request. You have the right to initiate a complaint by sending us a message by following the instructions provided under Contact Us .

Note that we may be required to gather additional information from you in order to process your request. We will only use this information in the context of evaluating and responding to your request. If you fail or refuse to provide the necessary information, we may not be able to process your request.

This section contains the following U.S. state-specific disclosures:

  1. California

  2. Nevada


The California Consumer Privacy Act (“CCPA”) permits residents of California to have the following rights.   For more information, or if you have questions, you can contact us using the information provided under Contact Us.

Once we receive your request to exercise a data right, we will confirm receipt and begin to evaluate, and, if appropriate, process the request. We may require that you provide additional information to confirm your identity, including providing us with at least two or more pieces of personal information to match against personal information about you that we may or may not maintain and which we have determined to be reliable for the purpose of verification. We reserve the right to reject your request if we are unable to verify your identity to a sufficiently high level of certainty. The information you provide to verify your identity will only be used for verification purposes, and a record of your request, including certain information contained within it, will be maintained by Cellworks for our files.

If we reject a request for any reason, we will inform you of the basis of the rejection.

Right to Know:  California residents have the right to request disclosure about what personal information Cellworks collects, uses, and discloses about them, including what categories of third parties Cellworks both discloses information to and collects information from.

The general categories of personal information that we collect and disclose about California residents are listed in the general Policy under the appropriate sections:

  • What Information We Collect From You And For What Purposes

  • Your Information That We Receive From External Sources

  • When And With Whom Do We Disclose Your Information

California residents have a right to know if we are “selling” their personal information, what categories of personal information are “sold,” and to whom. We do not “sell” the personal information of California residents, including of those under the age of sixteen, as those terms are defined by California law:

  • “Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business a third party for monetary or other valuable consideration.

If you are a California resident and would like to request to know the specific pieces of personal information that Cellworks collects, uses, and discloses about you, please contact us using the information provided under Contact Us .

Right to Delete:  California residents have the right to request the deletion of their personal information maintained by Cellworks.

California residents have the right to request that Cellworks delete the personal information Cellworks maintains about them. Cellworks will make every effort to comply with California residents’ requests to delete their personal information. However, certain laws or other legal requirements might prevent some personal information from being deleted. If you are a California resident and would like to request the deletion of your personal information, please contact us using the information provided under Contact Us. To verify any request to delete personal information, you will be required to provide the information requested. Failure to do so could result in Cellworks’ inability to comply with your request.

Right to Non-Discrimination:  California residents have the right to not be discriminated against due to the exercise of their privacy rights under the CCPA.

California residents have the right not to receive discriminatory treatment by Cellworks for the exercise of their privacy rights. However, the exercise of certain privacy rights by California residents will make it so that Cellworks is no longer able to provide those residents with certain services. For example, if, at the request of a California resident, Cellworks deletes all of the California resident’s personal information that it maintains, Cellworks will no longer be able to send communications to that resident.

Right to Opt-OutCalifornia residents have the right to opt-out of the “sale” of their personal information.

California residents can request that a company stop “selling” their personal information. As stated above, we do not “sell” your personal information.

Right to Make Requests Through an Authorized Agent: California residents can designate an authorized agent to make a request under the CCPA on their behalf.

California residents can designate an authorized agent to make requests under the CCPA related to the residents’ personal information. Only you, or a person you have designated in writing as your authorized agent, may make a consumer request related to your personal information.  

If you wish to have an authorized agent make a verifiable consumer request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your authorized agent, such as a power of attorney pursuant to California Probate Code sections  4000 to 4465. We will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.

We can deny any request made by a purported authorized agent who does not submit proof that he or she has been authorized by the California resident to act on the California resident’s behalf. For more information on submitting a request on behalf of a California resident as an authorized agent, you can contact us using the information provided under  Contact Us .

Notice of Financial Incentives:  California residents are entitled to certain information aboutCellworks’ financial incentive programs.

We do not offer any financial incentive programs to California residents.

Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking across websites. Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit, indicating that you do not wish to be tracked. However, there is no accepted standard for how a website should respond to this signal, so we do not take any action in response to this signal. We do not have a mechanism in place to respond to DNT signals. Instead, in addition to publicly available third-party tools, we offer you the choices described in this Policy to manage the collection and use of information about you.


Nevada law provides Nevada residents the ability to opt-out of the sale of their personal information. However, we do not sell the personal information of Nevada residents as described by Nevada law.


We may amend this Policy at any time by posting revisions on our Website. If we make any material changes in the way we collect or process your personal information, we will notify you by prominently posting notice of the changes on our Website.


To submit questions or to inquire about or submit a request relating to data rights, you can contact us by: